One of the best investments that you can make today is to
elevate your communication skills

The higher you climb up your career ladder the more your communication skills influence your ability to continue to move upward.

All the know-how and experience that you acquire are definite assets but unless you can communicate it to your audience you may remain unknown.To be recognized as an expert you need communication skills that set you apart from the crowd.

Every time you stand before an audience your improved communications skills will add to your reputation, your credibility, and ultimately, your bottom line. Learn to deliver clear, concise messages backed up with real-life examples and you’ll be perceived as more knowledgeable about the services and products that you represent.

The more effective that your communication skills are,the better you’re able to connect with twenty-first century audiences and in a language that they understand – a language that not only says that “you know”,but also that “you care”.

Connect through integrated communication skills. 

Whether you promote, sell, or train the successful outcome of your presentations depends largely on the effectiveness of the three essential channels of communication; verbal, visual and emotional.  Your audiences’ decision to adopt new ideas, proposals,and change are generally emotional in nature.  All verbal and visual elements have to mesh and move in step in order to allow their emotional channels to open up and to remain open.

Openness permits you to connect with your audience. When the audience senses your honesty and conviction they are much more apt to buy into your point of view and accept your value proposition.

Compelling narratives have a clear structure.

Your communication skills must include a clearly audible verbal element that’s animated and interesting to listen to. Clearly define your objective and your main message, and then structure your support material in a way that’s easy to follow, as well as easy to deliver.

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Hold your audience spellbound by preparing narratives that fluctuate with dramatic and timely contrasts. Anchor all of your key points with metaphors that are familiar to your audience. Create a narrative that pertains to your audience and they will see your presentation as fresh, pleasurable journey that leads them towards their desired outcome.

Visual aids reinforce your message.

Effective communication skills include the ability to select appropriate visual aids. Use visual aids that clarify complex ideas. Do not compete verbally with bullet point-filled slides. Your audience will either read your slides or listen to you but they will never do both. Instead, show them simple images that are quickly processed and designed to create a minimum of distraction.

Keep your audiences focused on what you have to say with timely delivered, visually appealing, and consistently designed images. Develop themes and colours that are consistent with your desired mood so as to prepare your audience emotionally for the message being delivered and to encourage them to stretch their imaginations at appropriate moments.

Communication skills is about connecting emotionally. 

Audiences connect to both presenters and other audience members in exactly the same way: emotionally. A skilled delivery guides your audience through a smooth,seamless journey from where they are to the point of decision and then, hopefully, to the point of taking action.

By combining clear story lines, visually appealing images, and heartfelt emotions you will create powerful messages that leave your audience wanting to hear more.  By developing verbal, visual and emotional communication skills you not only prevent misunderstandings but you also go a long way towards achieving greater customer satisfaction, profitability, and forward momentum in your own journey.

Cheers, Carlos