Lessons from iOS 7 that can be applied to your presentation style

Steve Jobs was revered (and occasionally vilified) for, among other things, his clean and effective presentation style.  Most of his famous presentations occurred at Apple’s main event:  the Worldwide Developers Conference (WWDC).

At recent WWDCs Tim Cook and his associates have been desperately trying to fill Mr. Job’s shoes by un-cluttering their presentation style, a difficult task indeed.  Don’t get me wrong, most of the products and services presented at the last WWDC, on June 10, 2013, are great products, but it was a video of Jony Ive, Senior Vice President of Design, introducing iOS 7 that, in my opinion, seemed more Jobesque.  Mr. Ive said:

“I think there is a profound and enduring beauty in simplicity, in clarity, and in efficiency; true simplicity is derived from so much more than just the absence of clutter and ornamentation, it is about bringing order to complexity.

“In many ways we tried to create an interface that is unobtrusive and deferential; one where design recedes and, in doing so, elevates your content.”

The key phrase here is the final one: “…where design recedes and, in doing so, elevates your content.”  Essentially, this is the same principle that guides our presentation style at Sliding.ca:  Reduce the noise and clutter in order to let your message stand out.

Sometimes this is called a “minimalist” approach to presentations, but in reality it is much, much more.  To simplify, to un-clutter, and to reduce noise are the means to achieve your objective: everything in your presentation, from your slides to your voice, must serve and support your message and purpose.

In order to apply this principle effectively in your presentation style a very, very clear message is required.  A great example is our coaching process; the very first question we ask of our clients:  “What do you want to say to your audience?” gets by far the longest, and often convoluted, response.  Fortunately we’ve developed several techniques to help our clients to clarify their message and empower it.

Once you have a clear, concise, and compelling message it’s relatively easy to understand what should and shouldn’t be a part of your presentation.  Understanding your message will have a profound effect on your presentation, it will:

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1. Simplify the process of creating the presentation.
2. Reduce time and, most importantly,
3. Exponentially improve the effectiveness of your presentation.

So remember: Never start a presentation of any kind without first having a clear, concise and compelling message; it will give you direction and it will help you to eliminate unnecessary elements from your presentation.

I’ll always remember the words of the character Kirill in Andrei Tarkovsky’s movie Andrey Rublev: “Simplicity, without gaudiness.”

Great words to remember as you begin creating your next presentation.

Happy presenting!

Cheers, Gerardo.