How to bring your business presentations to life

Invariably in conversations people will ask me what is the number one sin when it comes to business presentations.

Of course, through experience we all learn that there are many ways to lose an audience so I have boiled it down to what I feel are the three most important mistakes to avoid whenever doing a business presentation.

Beware of narratives that flat-line. When you try to convey too many messages within one presentation your audience may walk away, wondering what your presentation was about. Stick to one primary message and support it with logical arguments.

Compelling narratives need a captivating opening to get everyone on board and embark on the journey with you. This is also where you introduce your main argument.

Now that your audience knows what you’re presentation is about, try and stick to three key points that illustrate the reasoning behind your conclusions. Vary your support material; charts and graphs are fine and dandy but what your audience craves to hear about most are your personal experiences in relation to your topic.

Avoid flash-card slides. Relying on text-heavy slides as Teleprompters or flashcards in your business presentations is, possibly, the fastest way to lose your audience.  They will either read or listen, but not both. And since they all read at different speeds,  always faster than you are able to speak, you as a presenter will come across as being slow.

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Instead use your slides to present images that help to anchor the emotional journey that you wish to navigate them through. This is best accomplished by sticking to one visual theme. If you must use clip art then stick with it throughout the entire presentation. If your preference is photographs then use those, but do not mix the two.

Demonstrate showmanship. At the end of the day you are in show business. Your audience is there to be informed or learn from. To do that they need to be paying attention to what you have to say.

Make sure that your use of visual aids is smooth, easy, and timely. Remember, audience attention fades quickly.

Whether you deliver business presentations on a regular basis, or just occasionally,  take the time to structure your narrative, create slides that punctuate your points, and practice your stage show. You will gain not only the respect of your audience but also the confidence that you can repeat dynamic business presentations each and every time.

Cheers,

Carlos