Or, it’s not Prezi that makes the presenter

Recently, I participated in a conversation on a LinkedIn group; somebody was asking if Prezi would be a better tool to create presentations that wouldn’t bore audiences to death. Similarly, not so long ago, a client of ours asked for our opinion about changing their entire presentation platform from PowerPoint to Prezi, so that they could create more “dynamic” presentations.

My answer in both cases was the same: “it’s not the piano that makes the pianist.”

As a professional photographer, something similar happens when people comment on the great pictures “my camera” takes. My answer is always the same: “here’s my camera, go and take great pictures.” It’s not the piano…

With presentations it’s exactly the same. It’s not the tools but how we use those tools. Prezi is all well and good, but I guess the big hype about it comes from people looking for an easy way out of bad presentations. Well, there is no easy way out; but don’t despair, the solution is not that hard neither.

However, before I give you my take on this, let me share with you a bit on the new tools that are out there. First, we’ll categorize them into two main groups: general tools and specialty tools.

Among the “general” tools, we have the traditional Microsoft PowerPoint, Apple Keynote, Google Slides, SlideRocket, Emaze, Haiku Deck, and open tools like FreeOffice, OpenOffice, LibreOffice and others. All of them do more or less the same thing, and all of them can save or convert a presentation file into a PowerPoint document —which is still, by far, the standard in the industry. This last point is important because, quite probably, you will be presenting on a different environment in which you created and rehearsed your presentation.

Among the “specialty” tools we have, Prezi, PowToon, et cetera.  These are great complements to your presentations that should be used when their strengths would clearly reinforce the message you’re trying to convey and portability or Internet access are not a problem. It should be noted that most of the effects of these tools can be achieved to a certain degree with the “general” tools. If you need to smoothly zoom-in and zoom-out, use Prezi; if you want a refreshing cartoon-like look (when appropriate), go for PowToon; and so on.

As you can see the “specialty” presentation tools, can be a great addition to your presentation toolbox, but I think it’s dangerous to switch your entire toolbox with only one other tool, regardless of how innovative it might seem.

It is dangerous, for your presentations and your audience, to think that by changing the tools the results will change; believe me, you can “kill” an audience as effectively with Prezi as you can with PowerPoint.

As I pointed out at the beginning of this article, the success of your presentation depends on how you use the tools you have at your disposal.

Creating memorable, entertaining, and informative presentations depends, more than anything, on:

• A clear, concise and compelling message
• A well design storyline (structure)
• A simple, dynamic and consistent design

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Learn how to apply these three principles to all your presentations and don’t worry about which tool you are using; remember, it’s not the piano…

We look forward to the opportunity to help you hone these three key principles, so that your message will be remembered, and your audience will take action.

Cheers, Gerardo.