As the 21st Century unfolds before us it seems like change is the only thing we can really depend upon
Change is all around us; we can’t go a day without hearing about a new conflict, a new invention, a new challenge, or a new product available to the market. Sometimes it seems like we’re moving too fast, and that may well be, but change is here to stay and it’s increasing at an exponential rate. This change-train is not going to stop. Consequently, you have three choices for dealing with it; you can: get on board, get run over, or get left behind. We suggest you get on board. Embrace change and make it a part of your daily mindset.
At Sliding.ca we subscribe to a process that embodies change. SLIDING is actually a mnemonic for a process we use when creating presentations. SLIDING stands for: Search for appropriate content for your presentation, Learn as much as you can about your audience, Identify the content that most appropriately applies to your audience, Delete any content that detracts from or doesn’t fully support your message, Integrate the remaining material, Navigate the material in a way that takes your audience on a logical and enjoyable journey, Go back and run through the process again… and again… and again.
That last, Go back and do it again step, is all about change. As the presentation is being created the ‘Go back” step serves to repeatedly trim away non-relevant or non-supportive material so that we end up with a clear, concise, compelling message that will not only inspire our audience but be remembered by them long after the presentation is finished.
But, the “Go back” step doesn’t only apply to the creation process, it also applies to the review process. By routinely reviewing our presentations, without the fear of making changes, we keep them relevant and we improve them.
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At Sliding.ca we, on occasion, find our clients resistant to this concept. The reason often presented is that, after investing in the time it takes to memorize a presentation, the client is afraid that changing the material might make it more difficult to repeat on a regular basis. This is why we suggest that you approach your presentations with the intent of “knowing” your material rather than “memorizing” your material. If you know your material you can speak about it at any time and under any circumstances. And, rather than making a presentation more difficult to remember, knowing your material will actually make it easier to remember because you no longer have to spend so much time worrying about syntax and phraseology. Your presentations will become conversational rather than repetitive. By allowing your presentations to change and evolve you will also be keeping them more fresh and enjoyable for yourself, the presenter.
One of the greatest changes of the 21st Century is the way we communicate. With the advent of social media every interaction has become a conversation. Audiences no longer listen to presenters who “recite” to them, they want to feel as though they are part of the conversation. Embrace change in your presentations. It will keep them fresh for you, it will keep them fresh for your audience, and it will help to keep them relevant and current.
The times they are a changin’. It’s time to get on board.
Cheers, Patrick